Our Story

At Provenance, every bottle begins with intention—and ends with a moment worth remembering.

Where Purpose Meets Pour

The story of Provenance starts with the founding of Middleburg Barrel Company, nestled in the heart of Virginia’s horse and wine country. Created by a group of bourbon enthusiasts, entrepreneurs, and industry experts—each with a different path but a shared passion—Middleburg Barrel Company was built to bring something new to the world of premium spirits: a brand that celebrates quality without pretense, and creates connection without compromise.

From the beginning, our aim has been to bridge heritage with innovation—to take what we love about classic bourbon-making and make it feel fresh, accessible, and deeply personal.

Experience Tradition

We created Provenance to elevate the bourbon experience through purpose, care, and craft. In a world overflowing with choices, we wanted to offer something more thoughtful: a bourbon that’s approachable yet refined, rooted in tradition yet designed for today.

Every sip tells a story. Not just of where it came from, but of who it’s for—people who value quality, authenticity, and the shared joy of a great pour. Whether you’re savoring a quiet moment or celebrating with friends, Provenance is bourbon made for meaningful occasions, both big and small.

A Legacy in (and on) Every Bottle

From Mount Vernon to Middleburg, the history of American bourbon is deeply rooted in Virginia soil. In the late 1700s, Virginia’s fertile land and pioneering spirit laid the foundation for a uniquely American whiskey—one shaped by farmers, distillers, and revolutionaries alike. George Washington himself operated a distillery at Mount Vernon, a testament to the early importance of the spirit in early American life.

The map on every bottle of Provenance pays homage to this historic corridor—a journey through time, place, and purpose—culminating in a bourbon crafted for those who believe in the power of shared moments. It charts a path not just between places, but between past and present, reminding us that great bourbon is as much about where it’s from as who it’s shared with.

Our Team

Bound by a shared passion for bourbon and an unwavering commitment to craftsmanship, our team blends decades of experience across spirits, strategy, and storytelling to shape every bottle we bring to life.

Viyas Sundaram
Founder and Chief Executive Officer
Archana Mehta
President & Chief Growth Officer
Kaitlin Marts
Chief Financial Officer
Soojin Kim
Global Director of Brand and Strategic Partnerships
Casie Reber
Content and eCommerce Manager
MaryJane Smith
Director of Growth Marketing
Andreza Cunha
Project Manager
Frederick Pigrom
Sales Representative
Peter Nelson
Production Manager
Mario Saquiche
Facilities Manager

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